Tenderstem Broccoli Tv advert

This advert was created for Tenderstem Broccoli, focusing on a clean, appetising visual that highlighted the product in a simple but striking way. The concept centred around coming out of an animated shot and showing the broccoli falling perfectly onto the plate, this took a collaborative, hands-on approach to get the timing and movement just right.

A big part of the process involved experimenting with lighting to achieve a natural, fresh look. I spent time refining how the light interacted with the plate and ingredients, adjusting angles and setups, it was a fun, detail-focused shoot and a great team effort to bring the final shot together.

Production company: S&B Originals
Produced by: S&B Originals
Agency: McCann
Director: Ben Ridolfi
Director of photography: Ty Porter