Smalls - new menu showcase

Smalls commissioned a series of short-form videos for Instagram and social media to showcase their new food menu. The aim was to create visually engaging content that highlighted the quality of the dishes while keeping the style clean, simple, and suited to fast-paced social platforms.

We developed two creative approaches. The first focused on nine individual dishes, each captured in a single continuous shot, following the chef’s hands as the plate came together from start to finish. This minimal style kept the attention on the food and emphasised the detail and presentation.

The second approach centred around a curated seafood spread, styled on a table with drinks to create a more relaxed, social dining atmosphere. This setup allowed us to show multiple dishes together with subtle camera movement to highlight the finer details of each dish.

Directed, filmed and edited by me.